A Sign of the Times
More than $12 trillion is spent every year on health and wellness—or roughly one-sixth of the world’s economic activity—and our bid proposes to host a Specialized Expo that focuses on addressing one of the most pressing topics of our times. No other human endeavor comes close to the size of the global wellness economy. As the “Silicon Valley of Healthcare,” Minnesota is uniquely positioned to host such an important global gathering.
Minnesota as America’s Bid
As the official bid of the United States of America, Minnesota is seeking to bring the World’s Fair to American soil for the first time in 43 years. Minnesota has a long, rich tradition that has produced one of the most respected public health systems and nurtured global corporate health leaders. Our holistic approach to health and wellness combined with our history of hosting major events makes us well positioned to host the world in the summer of 2027.
Big Event has a Big Impact
A World Expo creates an immense amount of economic activity for the host community. Over three months, millions of visitors will visit the Expo, stay in hotels and visit regional attractions. Data is from an economic assessment of the Minnesota 2027 Expo by Rockport Analytics.
13+ Million Attendees
Expo 2027 Will Help to Better Position the United States on the World Stage:
With a projected 13.3 million attendees over 93 days in the summer of 2027, The Expo will afford the U.S. and Minnesota a unique PR and positioning opportunity and will support future tourism and business investment.
90% Non-Resident Visitors
Expo 2027 Will Directly Benefit National and Local Businesses:
Nearly 90% of Expo attendance will come from non-resident visitors to the MSP metro area. International visitors will travel to MSP and other U.S. destinations during an average trip of 12 days, spending a total of nearly 3million days in the United States.
$700+ Million in New Spending
Equivalent to Hosting 93 Super Bowls:
As international travelers will spend nearly 3 million visitor days in the U.S., they will generate $733 million in new spending for the United States.
$100+ Per Visitor Tax
Expo 2027 Will Generate Tax Revenue to Support State, Local & Federal Government:
About $103 per non-resident visitor will be collected in tax receipts, $50 of which will go to state & local authorities