Minnesota, USA is seeking to host the 2027 Specialized Expo focused on health and wellness under the banner “Healthy People, Healthy Planet.”

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Ted Johnson

Ted Johnson | Senior Advisor

CEO, Norden Strategies

Before founding Norden Strategies, Ted Johnson spent 17 years with the Minnesota Timberwolves & Lynx organizations. Among other roles, he worked as Chief Marketing officer for nine years and Chief Strategy Officer for five years.  Johnson also served as a Governor in the G-League and led the organization’s effort to establish and run the two newest franchises; The Iowa Wolves (G-League) and T-Wolves Gaming (NBA2K League). He was responsible for leading most of the organization’s highest-profile initiatives during his tenure.

Notable efforts include spearheading the development of an award-winning training center at Mayo Clinic Square and overseeing the $140 million Target Center renovation. He also led the bid to secure the 2018 WNBA All-Star Game, the Timberwolves’ participation in the China Global Games, and the two-year effort to rebrand all four franchises. Before joining the Timberwolves, Johnson spent more than a decade managing dynamic, multifaceted campaigns for clients, policy issues, and political candidates like Congressman Jim Oberstar, MN Attorney General Skip Humphrey, and President Bill Clinton.

He’s currently on the Minnesota State Fair Foundation and Serving Our Troops Board. He has previously served on the Boards of the Minneapolis Chamber of Commerce (Board Chair), Minneapolis Downtown Council, Warehouse Business District, Sports Minneapolis, NuLoop Partners, Ronald McDonald House Charities, and Athletes Committed to Educating Students (ACES.) He is also active in Twin Cities Dunkers and Norway House.